About Us | Hey Sassy

Our family and ingenuity is how we began

Our Story

Our story started back in September 2001. Our family was standing around the airport carousel after a trip and we couldn't determine our luggage from anyone else's. All we saw was a neverending parade of black bag after black bag, which was ours almost completely indiscernible. By the time we had pulled off the wrong bag for the 3rd time, we had had enough.

"That night we put our heads together and to find a solution and with that, an idea was born."

After talking about it for 13 years we still hadn't created our solution. It would take a cruise in the Spring of 2014. At the end of the cruise, all of our luggage was in one area with thousands of other suitcases that all looked alike. It was at that moment, that we decided to make our dream of 14 years come to life!

To the drawing board, we went, determining fabrications that we thought were best. I cut up my son's wetsuit and that was it! The combination of stretchable, durable, easy-to-clean Neoprene was the answer and the birth of Hey Sassy's sister company was born My Luggage Wrap.

The next year we ventured off onto another Disney cruise, but this time we decided to stand out in the crowd. And WOW, what an impact we had. 9 suitcases, 9 luggage wraps, 9 different Disney characters, and 9 backpacks to match!

My Luggage Wrap helps secure your luggage from opening during travel with easy to use buckles. But what makes ours stand out in the crowd is the personalization of our professional embroidery.

And it's that professional embroidery that created Hey Sassy. Wanting to take our company beyond the bounds of travel & expand creative potential we created Hey Sassy, Custom Embroidery. We are a family run small business located in the United States & all of our products are proudly made in the U.S.A.

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